Schedule
THURSDAY - 9/7
6:00 - 9:00
Welcome Mixer
Networking, drinks, and remarks. Brought to you by Augmentt
FRIDAY - 9/8
7:00
Welcome Remarks
Check-in, Breakfast, and introductions by Paco & Rick.
8:00
Strategic Marketing Tactics for Selling Cybersecurity Services in a Digital World
Discover the roadmap to effectively promote cybersecurity services in the digital era with Charlene Ignacio of Fornix Marketing
8:30
What Organizational Maturity Means Today: Essential Cybersecurity Practices and Skills.
Organizations large and small struggle to understand what “maturity” means in terms of IT and security operations. In this session, Michael Creen will discuss some case studies about organizations that have varied levels of maturity. This isn’t about CMMC or CMMI, but more of a conversation about steps organizations need to take to implement policy-based and useful architectures and procedures.
9:00
Let's Talk Insurance
Delve into the world of cyber insurance and its vital role in protecting your business and clients from evolving cyber threats. Explore coverage essentials and gain insights into handling claims and incidents. Engage with Larry Meador and leave with the know-how to navigate cyber insurance for a more secure tomorrow.
9:30
BREAK
9:40
Dipping Your Toes in CIS Controls
Discover how to initiate your cybersecurity journey with Matt Lee and Henry Timm. This session offers actionable insights on approaching the Center for Internet Security (CIS) Controls framework, focusing on practical, tangible, and bite-sized strategies for effective implementation. Start small, build momentum, and gain the confidence to enhance your security posture.
10:10
Vendor Spotlight - Liongard
10:40
Simplifying the Stack for MSPs to Defend Against the Modern Threat Landscape
Tool stacks are fragmented. Telemetry is broken. And there are never enough people capable of detecting, validating, and responding to security events. Drawing on his background in security operations, Mohammed Ally will discuss the challenges facing MSPs when it comes to disrupting the attacker timeline, and how service providers can gain the capability of detecting and neutralizing attacks in their earliest stages - before they do critical damage.
11:10
BREAK
11:20
Breakout Sessions
Session #1 - The Microsoft 365 Business Premium Question: How to Reduce Cost for your Client w/ M365 with Diana Giles & Ron Cervantes
Session #2 -How to Run a QBR that doesn't suck: How to turn your check-in calls to a value driven conversation with Alex Farling
12:20
Vendor Hall & Lunch
2:30
Automate to Elevate
Join us for an eye-opening session, with Jason and Rachel Miller, where we'll break down back office and RMM automation in simple terms. Learn how using automation can make your work easier, help you get more done, and save you time. We'll share real examples, easy-to-use tools, and straightforward tricks to make your MSP operations run smoother and better. Walk away with practical ideas to improve your business by using the power of automation. Don't miss this chance to see how automation can take your MSP to the next level.
2:00
What's Wrong with Security Awareness?
Connor Swalm from Phin Security
2:30
Check Yourself Before You Wreck Yourself: Monitor Your Financial Posture
Rachel Miller will explore the importance of monitoring your MSP's financial posture in the back office. Delve into key financial metrics, tracking revenue, expenses, profitability, and more. Discover practical strategies for ensuring your MSP's financial health and making informed decisions. Leave equipped with actionable insights to keep your business on the path to success. Join us to gain a clear understanding of your financial landscape and steer your MSP in the right direction.
3:00
BREAK
3:10
Breakout Sessions
Session #1 - Phoenix Project: How to Mitigate Unplanned Work with Paco Lebron
Session #2 -Walk Through the Customer Journey with Juan Fernandez
4:10
BREAK
4:20
Zero Standing Privilege for MSPs
Jimmy Hatzell - CyberQP
5:05
Ice Breaker / Peer Meetup
Saturday - 9/9
7:30
Check-in/Breakfast
8:00
Don't Crash with My Way is the Highway
Join Juan Fernandez, Jason Miller, Taher Ahmed for a dynamic discussion on embracing diverse approaches to success in the tech industry. Learn from seasoned entrepreneurs who challenge the status quo and explore new paths to thriving in IT business. Don't miss out on this insightful session that celebrates innovation, adaptability, and collaboration.
8:30
How to Sell Cybersecurity Services using M365 Threat Reports
Derik Belair
9:00
Selling Success: Elevate Your MSP Sales Game Workshop
Join Amy Luby of MSP Revolution to explore tailored strategies that resonate in the managed service provider landscape. From communicating technical value to establishing trust, we'll equip you with proven techniques for connecting with prospects and converting them into loyal clients. Through hands-on exercises and industry insights, you'll leave ready to navigate the unique challenges of MSP sales and drive your business to new heights. Don't miss this opportunity to sharpen your sales skills and supercharge your MSP growth.
9:30
BREAK
9:40
Vendor Lightning Round
Join us as we hear from our Silver sponsors what their offerings can help improve your services
10:10
3 Ways to Create a Cybersecurity Culture with your Clients
Bob Kane - Malwarebytes
10:40
Show the Love: Client Appreciation
Discover the art of showing genuine appreciation to your clients while continuously delivering exceptional MSP services. In this insightful discussion with Marnie Stockman, delve into practical ways to express gratitude, acknowledge milestones, and go the extra mile to make your clients feel valued. Learn how these heartfelt gestures can strengthen client loyalty, deepen partnerships, and create a lasting bond based on mutual respect and trust. Join us to explore how small acts of appreciation can elevate your MSP-client relationship to new heights of success and satisfaction.
11:10
BREAK
11:20
Breakout Sessions
Session #1 - How to Tackle Documentation
with Raffi Jamgotchian
Session #2 - Managing a Server Room with Rick Smith
12:20
Vendor Hall & Lunch
1:30
Principal Loss Planning
What happens when you are no longer able to run your business due to health or other circumstances? Can your business continue running? Join Henry Timm, Marc Menzies, Dawn Sizer as they discuss things to consider and how to properly plan for business operations to continue if you are forced to step away
2:00
Purpose of Endpoint Security
Rob Allen - ThreatLocker
2:30
Crafting an Effective Inbound Marketing Engine
Taher Hamid
3:00
BREAK
3:10
Breakout Sessions
Session #1 - Survive and Thrive as Boutique MSP/ITSP: Learn from Life Lessons of Marvin Bee and Brian Morris as they take you on their journey of a boutique MSP
Session #2 - Plunge into CIS! with Matt Lee & Henry Timm
4:10
BREAK
4:20
Compliance is the Referee of Security
Join Val King, Marcial Velez and Marc Menzies in this panel session as we focus on the essential role of Compliance Discover how Compliance acts as a referee, aligning security practices with regulatory demands, and gain insights into overcoming challenges, leveraging technology, and anticipating future trends.
6:30
Bus Transporation to Social
7:00 - 10:00
Saturday Night Social at Woodbridge Brewery
Join fellow attendees, speakers, and sponsors for dinner, drinks, and good times! Brought to you by bvoip and Threatlocker!
Location:
Woodbridge Brewery
33 Main Street
Woodbridge, NJ 07095
Sunday - 9/10
7:30
Check-in/Breakfast
8:00 - 12:00
Peer Meet-Up
Energize your weekend with the continuation of insightful discussions! Join fellow participants in a relaxed and informal setting to share your thoughts, questions, and perspectives. Whether you're seeking to explore conference takeaways, brainstorm new ideas, or simply connect with like-minded peers, this meetup is the perfect platform. Your voice matters – come contribute and connect over the weekend!