Agenda

At this year’s TechCon Unplugged, we’ll spend our mornings together, listening and engaging with expert panels on today’s hot topics. In the afternoon, you’ll have a chance to focus on a track that most benefits your current business goals. Check out our current list of sessions below and come back for regular updates on schedule, topics, speakers and more!

Event Key: Special Event Panel Presentation Track Session

Thursday, Sept 12th

Super Summit Pre-Day - Limited Spots Available!1:00PM - 5:00PM

Welcome Reception6:00PM - 8:00PM

Friday, Sept 13th

MSP Unplugged LIVE- Charting the Next Era8:30AM - 9:00AM

In this forward-looking discussion, we’ll delve into the next era of managed services. Industry leaders, vendors, and service providers will come together to discuss strategic moves, emerging trends, and innovative approaches. Whether it’s AI-driven solutions, cloud adoption, or cybersecurity advancements, this podcast charts the course for MSPs aiming to stay ahead in the IT industry. Join us in the first-ever live recording of our podcast!

Speakers: Rick & Paco

Your MSP Adventure: Breaking the Mold9:00AM - 9:30AM

This panel assembles several managed service providers (MSPs) at various stages of their business journey. From up-and-coming disruptors to tenacious road warriors, these MSPs share their insights, challenges, and strategies for breaking free from conventional norms. Join us as we explore how they navigate industry shifts, innovate, and chart new paths in the ever- evolving world of managed services.

Panel Members: Justine Anderson, Diana Giles, Steve Copeland

Taking Gold, Together! 9:40AM - 10:00AM

The Future of Cloud Marketplaces10:00AM - 10:20AM

Elevating Client Relationships: Leveraging your tools10:20AM - 10:30AM

Enhancing the Customer Experience10:30AM - 10:40AM

Fresh Phish: Diving into the Latest Tactics & Trends10:50AM - 11:10AM

Elevate your MSP to the MSSP Framework to increase your revenue 50%11:10AM - 11:30AM

5G: The Last Mile of Opportunity11:30AM - 11:40AM

Lunch - Vendor Hall Open 12:00PM - 1:30PM

MARKETING & SALES TRACK

Salon C

Unlock the Power of Digital Word of Mouth!
1:30PM - 2:00PM

How to build a marketing engine for your MSP
2:00PM - 2:30PM

Mark Copeman speaks to dozens of MSPs around the world each month. The majority have built their businesses entirely on referrals. As he will explain, relying on solely on referral marketing is not a sustainable way of growing a business.

In this session, Mark will give you the instruction manual on how to build a marketing engine for your MSP business.
You’ll walk away with a ton of notes, but he will only let you join the session if you promise to take action when the masterclass(es) are over ...

Find out how to evaluate your proposition, your target market, set your marketing foundation and then leverage that to start to be found, heard and followed - with the end goal of starting more conversations and wining more business.

Deep Dive into Differentiators for your MSP
2:40PM - 3:10PM

When Taher started at an MSP 8 years ago, most of the sales meetings were convincing a decision maker that they needed a Managed Service Provider. Fast forward to today, and the conversation is more about convincing the decision maker they need to make a switch.

It may seem like a subtle difference, but it’s completely changed the dynamic. When you’re almost always up against at least one other provider (oftentimes 2 or 3 for larger deals), you HAVE to have something that truly differentiates your MSP.

In this session, Taher will be outlining the two primary categories of differentiators:

Brand
Service

He’ll also outline the 7 specific differentiators Alltek Services used to scale from $800k to $4.5 million in a matter of years.

This No Fluff presentation will provide an overview of the importance of differentiators, specific examples of avenues to differentiate without making major changes to your business (yet), as well as a hands-on approach to help you find at least 1 real differentiator for your business that will make it easier to market and grow your business.

Facilitator: Taher Hamid, MSP Camp

Uncover Your Website's Full Potential: MSP Best Practices
3:20PM - 4:05PM

SECURITY, A.I., AND COMPLIANCE TRACK

Baltimore Room

Power Automate and Workflow Automation
1:30PM - 2:30PM

Securing the Modern Workplace: Microsoft 365 Boot Camp
2:40PM - 4:05PM

Join us for an hands-on boot camp presented by Matt Lee. Here you’ll dive deep into the cutting-edge strategies of workplace security with Microsoft 365. This session is designed to empower IT professionals with the latest tools and best practices to protect their digital environment. From threat prevention to data governance, learn how to fortify your organization’s defenses and ensure a secure, productive modern workplace. Get ready to transform your security approach and harness the full potential of Microsoft 365 to keep your business ahead of the curve.

Facilitator: Matt Lee & Diana Giles

OPERATIONAL EFFICIENCY TRACK

Washington Room

How to Properly Budget your MSP
1:30PM - 2:00PM

Profit First 101
2:00PM - 2:30PM

Deconstructing Profitability
2:40PM - 3:10PM

Delivering QBRs that don’t suck
3:20 PM - 4:05PM

Fortifying MSPs: Strategies for Mitigating Operational Risks and Ensuring Resilience4:15PM - 4:45PM

Risk mitigation is a critical topic for MSPS given the various risks that can threaten their operations and reputation. This speech will explore how criminal activities, vendor-related risks, and third-party dependencies can create vulnerabilities for MSPs. The discussion will then shift to practical solutions, including the importance of comprehensive insurance coverage, well-crafted customer contracts that clearly define responsibilities, and rigorous third-party verification processes to ensure strong internal controls. By addressing these areas, MSPs can protect their businesses, maintain client trust, and navigate the complex landscape of cybersecurity and operational risks effectively.

Saturday, Sept 14th

Optimizing Your Business for Scale & Profitability8:30AM - 9:00AM

When should you introduce AI9:00AM - 9:30AM

ThreatLocker Presents9:40AM - 10:00AM

Getting Out of the Weeds and real advise for how to stay out. From a recovering MSP10:00AM - 10:20AM

Helpdesk.tech Presents10:20AM - 10:30AM

Smarter AI for All10:30AM - 10:40AM

Recharge your Battery: How to prevent burnout and protect your well being10:50AM - 11:20AM

Getting to Good: How standardization is needed for your business11:20AM - 11:50AM

Lunch - Vendor Hall Open 12:00PM - 1:30PM

MARKETING & SALES TRACK

Salon C

Email Marketing Tactics That Work
1:30PM - 2:00PM

Mastering Local SEO
2:00PM - 3:00PM

Customer-Centric Marketing and How it Differs from Traditional Marketing
3:10PM - 4:10PM

Managed Service Providers (MSPs) must go beyond simply offering services—they must deeply understand their customers' unique needs and challenges to stand out. During this session, I will equip you with the tools and insights needed to shift your marketing approach from product-focused to customer-focused. Join me to explore how to build a marketing strategy that places your customers at the center of your business. You’ll learn how to identify and deeply understand your target audience, develop buyer personas, and create personalized content that resonates with your customers.

Facilitator: Bill Campbell

SECURITY, A.I., AND COMPLIANCE TRACK

Baltimore Room

Cyber Security Measures for MSPs
1:30PM - 2:00PM

Cloud Pioneers: Mastering Virtual PCs with Azure and AWS
2:00PM - 2:30PM

A session designed for IT professionals looking to harness the power of cloud computing. This session will explore the capabilities of virtual PCs within the Azure and AWS ecosystems, offering insights into setup, management, and optimization. Attendees will learn how to leverage cloud platforms for scalable, secure, and efficient virtual computing solutions that can transform their business operations

Facilitator: Bill Campbell

Navigating Compliance: Your Guide to Building a Strong Program
2:30PM - 3:00PM

This session will guide attendees through the essential steps of creating a robust compliance framework. From conducting risk assessments, and developing clear policies. The session also covers the importance of employee training, establishing reporting mechanisms, and the need for regular monitoring and enforcement to ensure ongoing adherence to legal and regulatory standards. This session is ideal for MSP' clients to strengthen their compliance posture and mitigate risk.

Facilitator: Henry Timm and Matt Topper

CIS Controls in Action: Strategies for Robust Cyber Defense
3:10PM - 4:10PM

OPERATIONAL EFFICIENCY TRACK

Washington Room

Tips and Tricks to Good Documentation
1:30PM - 2:00PM

In this session, you’ll learn essential tips and tricks to refine your documentation process, achieving clarity and precision. Discover how to craft documents that communicate effectively and drive productivity. Whether you’re an experienced professional or new to the field, this session will equip you with the skills to make your documentation stand out. Join us for a transformative experience that will turn your documentation into a key asset for success!

Facilitator: Brook Lee and Tim Coach

How to Use Co-Pilot for Policy Writing and SOPs
2:00PM - 2:30PM

You’re All FIRED! The Secret Wish of Many MSP Owners and When It Might Actually Be the Right Move
2:30PM - 3:00PM

Discover the potential of augmenting your support team with insights from J.Colin Petersen at Helpdesk.tech. This session is tailored for Managed Service Providers (MSPs) looking to scale their operations efficiently. Dive into strategies that will empower your support staff, optimize service delivery, and drive business growth. Don’t miss the chance to transform your MSP with expert guidance.

Facilitator: J.Colin Peterson

Streamlining Support: Best Practices for Helpdesk Efficiency
3:10PM - 4:10PM

Learn proven strategies and practical tips for streamlining support processes, enhancing customer satisfaction, and leveraging technology to improve efficiency. Whether you’re looking to reduce response times, improve ticket resolution rates, or boost team morale, this session will provide you with the insights and tools you need to achieve helpdesk excellence

Facilitators: Brook Lee and Tim Coach

The Final Countdown - Planning for success.4:20PM - 5:05PM

Evening Social - Casino Night!7:00PM - 10:00PM

Agenda

Thursday, Sept 12th

Friday, Sept 13th

MARKETING & SALES TRACK

SECURITY, A.I., AND COMPLIANCE TRACK

OPERATIONAL EFFICIENCY TRACK

Saturday, Sept 14th

MARKETING & SALES TRACK

SECURITY, A.I., AND COMPLIANCE TRACK

OPERATIONAL EFFICIENCY TRACK

GET YOUR

Tickets Now!

$349